What To Do When Your Homes NOT Selling !

Now you might be thinking, here is another real estate agent trying to get a price break but I am actually going to give your some other insight onto why your home might not be selling ! Price is just one aspect but condition and availability are just as important !

So let's begin with the "Condition" this does not only apply to what your home looks like when it is seen in person, but also about how your listing presents itself to those looking online !


Pictures

• Prepare For The Photos: You want your home to show well so before your photos speak to your Realtor about some staging.  This doesn't mean you need to hire a professional or rent furniture many times simply re-arranging your existing furniture and a bit of de-cluttering can go a long way.  

• Professional Photos: I am a firm believer in spending the time and having a professional photographer come and take pictures of your home.   They are able to showcase your homes attributes with angles, and staging that can make a huge difference.  

• Updated Photos: - Keep your photos up to date with the changes in season, this is very important for those homes listed in the winter because spring gives you the opportunity to show off your "outdoor living space"! 

Take a look at some before and after pictures of one of my personal listings before and after photos !

Keep in mind the only thing we did for this home was paint in the living room, and virtual 

staging which was included in the price of the photography !  

Now "Availability" this covers much more than just "How easy it to show your home", so let's take a look at some of the other aspects you as the homeowner may not think of.  

Internet Presence

• Where Does Your Home Place? This is a very simple thing to check and correct, go on as a buyer and search for homes that share the same basic characteristics (style, bedrooms, baths).  If your home does not show up within the first 10-15 houses than you should consider finding a way to get your home up to the top.  You should do this with your agent so they can rule out homes that may come up before you, but are not the "competition" you may think.  

• Where Is Your Home Listed?  The most common place you ask about your home being listed is Multiple Listing but where else are they being promoted ? Many buyers from the city & the boroughs look at publications like New York Times and Redfin.  Others will utilitize quick apps while they are around town viewing other properties or open houses on websites like Trulia or Zillow.  You should also be tracking how many views your home is getting on at least the top 6 or 7 sites that are used which also include Optimum Homes, Realtor.Com, and Yahoo Homes to name a few.  

Coldwell Banker decided to keep a close eye on our listings and partnered up with these top sites to be able to track your homes views on a weekly basis ! Here is a example ! 

• How Quickly Do Buyers Receive Information: Buyers who make online inquiries expect a timely response. Statistics show that buyers who do not receive a response within an hour of placing the inquiry will likely not return the call of your agent.  Your agent simply calling them immediately to at least acknowledge the inquiry and than setting up a time to speak with them more about the home can be the difference ! You will want to find out what set-up they have to receive these leads do they receive it via email, voicemail, or does the office handle the inquiries.  

• Who Receives The Inquiries On Your Home? This is often a big problem for most homeowners and they don't even realize it.  No matter what site your home is on with the exception of MLS SELLS the ad space surrounding your listing ! If your agent has not purchased this space they will not be the contact person for inquiries ! 

• How Often Do You Invite The Buyers? How do you invite the buyers your asking, its very simple you hold an advertised open house.  Often times buyers will spend their weekends visiting open houses so why not take the opportunity and the chance to let them see yours !  

If your home has been on the market for over 6 months and did not receive any offers, than unfortunately the only remaining factor is the price.  There are very rare exceptions where this is not the case, but you should take the time and speak with your Realtor for their professional opinion.  

Tips For Showing Your Home

So I often get asked by my homeowners what should or shouldn't they do while their home is being shown when I am not able to be present for the showing.  There are some general rules that you should always follow because their will be 2 kinds of agents that will be showing your home and that is a Brokers Agent or Buyers Agent, keep in mind a Brokers Agent is working for you - a Buyers Agent is working for the buyers.  The rules for where and what you should be doing when your home is being shown is generally the same for both, but I will also touch on some rules for your general safety as well.

• All Buyers Must Be Accompanied By An Agent - Never allow a buyer into your home without an agent present, you will from time to time have someone see the home and decide they are going to "pop in".  You can speak with them but don't let them into your home, this is not about your agent trying to "control" a possible sale but about your safety ! 

• Put Away Your Valuables - This doesn't mean to bolt down your flat screen TV, but simply put things away.  Don't leave jewelry, or money laying out.  Agents will always accompany their buyers and it is rare that anyone is left in a room unattended but sometimes children will pick up what they see and parents may not notice.  

• Let The Agents Do Their Job - If your going to be home during a showing stay out of the way, their agent will review the listing with the clients.  Often times buyers will feel rushed if they are being followed around by the homeowner, if your concerned about them getting all of the information about your home take the agent aside and let them relay the information that you feel they should know.  Also stay in the front of the house, you will always want to be aware of who is coming in or out of the home during a showing.  

• Check Your Doors - Sometimes homeowners will opt to have a lock-box put onto the home, and leave for showings.  When your coming back home you will want to just check that all your doors sometimes a agent can leave a back door unlocked by mistake.  For my listings even if the home is vacant I take the keys out of the lock-box after a showing is complete, this is a good option for those homeowners who are hesitant to have a lock-box on their home.

• Clear The Way - Although we will be getting a bit more sunshine now it is still important that you make sure that your pathways and the number on your home is well lit and visible from the street.  Clearing the walkway does not end at the front door, if you have small tables or an abundance of small items (shoes,jackets,laundry baskets) in your halls take the time and tuck them away this way the buyers can walk thru without obstacles. 

• Be Inviting To The Buyers - While you don't want to follow the buyer and the agent around the home, you can still make them feel comfortable.  If you have a fireplace, have it lit it is a great time to show off that kind of feature ! Put out some bottles of water, or candies sometimes that is enough to get them to stay a bit longer in your house and notice something they really like about it. 

These are just some of the things you should be doing when your home is shown, personally I like to be at my listings during the showings but it is not always possible for your agent to make it to every showing.  If you want to make sure the buyers are receiving all the information that you think they need, talk to your agent about creating a buyers packet to give to buyers that come to your home.  That is a great way for you to know they received all the information without making the buyers feel pressured ! 

What Your Should Ask Before You List Your Home

Many of my listings happen to come from expired listings, because of that I meet a lot of homeowners that are hoping a new Realtor will get their home sold.  Let me first off by pointing out that I am going to list the questions you should be asking in order and the most important !

1.  What Kind Of Company Do They Work For ? 
The very first question I hear from a homeowner is "What Is Your Commission" ? This should actually be your LAST question, it does not matter what a Realtors commission rate is if they don't do what needs to be done to sell your home.

• Is the company individually owned, or is it owned by a company ? In most cases bigger is always better because they are affiliated with other companies that can help get your home sold.  You can't just assume that because they have the named Century 21, Coldwell Banker, or Prudential does not mean owned by a company because these are franchises.   Coldwell Banker Residential Brokerage is company owned, that is why and how we are able to offer so many options like in-house mortgages, home warranties, insurance, and a title agency. 

2. What Is Their Internet Presence, and How Do They Create Your Listing ? 

• What do they do for online advertising ? Everyone puts their listings onto MLS, what you want to know is how many other sites will your home be on, and who will be the point of contact on each of those websites ! Many homeowners don't realize but the ad space around all listings need to be purchased by your agent otherwise the point of contact is not your agent, but rather the agent who did purchase it.  Another important part of Internet presence is do you know if your listing is actually coming up in a search and being viewed, you should find a company that can track at least the number of views your getting or how many times your home came up in someones search.  

• What do they do to create your listing ? The first impression your house gives is by it's listing does the agent stage your home or professional photos, buyers are very visual so you want to be sure that you catch their attention right away ! Another often overlooked aspect is what your listing will actually have written on it ? You want to make sure that it has a detailed description and directions many buyers look to the directions to figure out the area that it is in.  The best way to gauge all of these things is to ask to see the agents other listings and see how they present ! 

3. How Available Would Your Agent Be ? 

• How available are they to you ? This is another question that homeowners often forget to ask, you want to know how often your realtor will be following up with you to give you updates on your home, feedback from Realtors, and most importantly what is going on with other homes that are selling and coming onto the market while your on the market ! You want a realtor who has a system to keep you up to date on all of those things going on in the market around you, this way you know how and when you will hear from them.  

• How available are they to buyers ? This is a very important question to ask because how quickly they respond to inquiries will decide how many buyers stay interested in your home.  Statistics show that 60 minutes after an inquiry is sent, the chance of reaching that potential buyer decreases to less than 50% !  The best way to find this out is after your appointment place an inquiry with them about one of their listings and see how long it takes for them to get in touch with you !  You will also want to see if they will attend showings that are being done by other brokers.  Granted the other brokers will be the ones talking to the buyers you want any questions they have, or any pertinent information about your home to be answered accurately and the only way they can be sure that happens is if your agent is there.  Now, this is my disclaimer, even the best agent will not be able to attend all showings but you should make sure they have a follow up plan in place for the ones they won't be able to attend.  

4. What Technology Do They Use To Help Their Listings ? 

• This question is more of a general question, you want an agent who uses all the tools that are available out there to help get your home sold.  You also want someone who understands the basic technology that is being used in today's market such as the social marketing, virtual presentations, online newspapers and forums ! These are the tools that bring buyers to your home, the more places your home and your agent are the more chance the right buyer for your home will come across it.  I happen to offer some additional tools for buyers who look at my listings like that ability to chat with me online, or giving them the ability to actually schedule an appointment anytime at their convenience! 

5. What Is Your Home Worth ? 

• I am sure your wondering why this at the bottom of the list, the reason why is because as long as the agent has provided you with a Comparative Market Analysis than the price of your home should not vary by very much.  If the agent has not performed an actual CMA and presented it to you, than that should make your decision for you ! The one part of this you do want to make note of is what kind of pricing style they would suggest for your home and area Market Priced or Action Priced !

These are the most important questions you should be getting the answers too, and the very last question should be that of "What Is Your Commission", don't discount a company or agent because of this answer decide who you think will do the best job and get your home sold ! If you hire an agent that your not sure can actually sell your home to save 1% on commission you will only end up spending more time and money living and maintaining it rather than moving onto your next home ! 

Why Should I Use A Real Estate Attorney ?

It is time for another blog directed for both the buyers and sellers at there whose home is either on the market, or are thinking about doing so.  The one thing everyone must be prepared to do is find an attorney that they like, and trust.  Don't just pull someone out of the phonebook, either ask your real estate agent for a referral to one that they have worked with before.  If you are a buyer, than you should be working with a buyers broker so your agent will be able to refer you to one as well.

Not all states require the use of attorneys during the purchase of a home, but even if you are buying a home out of state I always  recommend you use a attorney to protect yourself from entering into a contract that is not in your best interest.  That being said, it is time to get to the point of this blog which is why you should be using a REAL ESTATE ATTORNEY, notice those 2 words in the beginning says real estate.  There is a saying, you can only do one job well.  Attorneys can do many different things divorce, elder law, criminal law, family, ect.  and each one of these areas have its own set of rules and quirks.  Do not use an attorney who does not specifically work on real estate transactions, and I don't mean someone who does them whenever they are requested to.  You should be using someone who does it every single day, because you want this attorney to know absolutely everything they may need to to help you during this transaction.

I happen to be very lucky and we have quite a few attorneys who are on our preferred attorney list, and they have only earned a place there because 1.  They are real estate attorneys and 2. Our clients have told us what a wonderful experience they had working with them.  We do not add attorneys to our list and let them stay there just because, if we get complaints they are removed.  A common mistake is that people choose their attorney based on price, and I understand the concern over the money when your making such a large purchase but take into consideration that a good real estate attorney can cost anywhere from $800 - $1200 for the entire transaction, it is well worth it.  Plus many general practice attorneys will charge a higher rate, or even an hourly rate for your file so you will end up spending quite a bit more if there is even the smallest hiccup.

I have worked on some very hard deals, and the only reason they closed was because of the  options that the Real Estate Attorney offered to them, at the same time I have had attorneys almost kill a transaction over something completely avoidable just because they weren't aware of a simple resolution.  Sometimes after the bidding is done, and the attorneys are involved your agent will need to step back in and play the middle man, you should never feel pressured by your agent but understand they are trying to be the glue that keeps you on track to either buying or selling your home and that is what you hired us to do!

Let me give you an example of the difference in what COULD happen during a transaction where a Real Estate Attorney was not involved.

A deal is made and signed by both buyers and sellers. 
Seller agrees to close within 30 days on a cash deal, but the house will be sold as is.
Buyer agrees to close within that time frame, and agrees to the contingencies which go along with a cash transaction.

Attorneys are contacted and asked to send out the contracts to both parties.

Contracts come back and buyer is "requesting" home inspection with repairs to be made, and/or credits and adjustments.
 
You are always entitled to a home inspection but homes that are being sold as is, mean exactly that AS IS.  Non real estate attorneys will often overlook this and send out a standard contract, and it will start a un-needed disagreement.  This is something we commonly see with estate sales, short sales, and foreclosures.

The sellers opt to not sign into this contract because it does not meet the terms of the original agreement that was made, and the agent is not due to check in with the attorneys for another day or 2 and is not contacted regarding this hiccup.

Now if a real estate attorney a few things more than likely would have gone differently because

• The attorney would have taken specific notice to the terms/closing time and checked with his/her clients regarding what was being represented in the home and what was not. 
• The attorney would have been in direct communication with the agent which would have allowed the 3rd party mediator AKA The Realtor to review original terms of the transaction with his/her buyer eliminating the problem in a timely manner before it escalated.
• If the issue was something simply fixed this can sometimes be done via a verbal agreement that does not require money held in escrow.  

Please keep in mind this is just an example, sometimes transactions where non-real estate attorneys were used have gone thru with no issues at all BUT this is a big decision you are making.  Would you go to your general practitioner if you were having a heart attack ? No you would go to a emergency room, sure the GP might be able to help but what if it doesn't ? This may seem extreme, but you have no idea what it is like to see someone lose their dream home! 


There are 3 circumstances that you absolutely, positively must use a real estate attorney.

• Cash Deals: These deals can be tricky because they have very specific terms as far as what is being represented and your closing date.  

• Short Sale/Foreclosure: Banks are hard to deal with, and in this case it is who you are not only buying your house from, but it is also whose financing your loan.  There must be a direct line of communication to the banks, your lawyer needs to be educated on what these processes are.  

• Estate Sales:  This is where it gets tricky because there is usually more than one seller, it usually involves family members who are not familiar with the what is legal on the home and what is not, plus the condition is not always all that great.  It also comes down to how the home is titled and who needs to be present for the closing, and what paperwork is required.  

Now for those of you non-believers lets also look at another reason why you need to use a Real Estate Attorney, and it has nothing to do with the Attorney or his knowledge.  An attorneys staff is also important, they are usually the ones drawing up the contracts and who is contacting all the parties involved.  Keeping with the Dr analogy if you were having a heart attack, and the nurses assistant told you to just go home you would end up in quite the pickle but she may assume it was just a bit of heart-burn, even though she meant no harm it can cause a big problem for you! 

Tips For Selling During The Summer

It is that time of the year again, with every change in season I write a blog for homeowners who are selling or thinking of listing.  Although the weather we have been having seems more like spring with all of the rain lately, summer is only a few days away.

Now some Realtors will tell you that summer isn't the best time to sell, this is another one of those myths that I don't know how it started but it is false.  If your selling during the summer months you can expect a few more "tire kickers" but you can also expect to see some very aggressive buyers.

Bring The Outdoors In 

• The simplest way to help your flow from the inside of your home to your outdoor entertaining is very simple.  If you have a patio door or sliders make sure that you remove the blinds if they are not inside the glass, and place a shear curtain up instead.  This allows the light to still shine through, while still giving you privacy.  

• Your patio is almost as important as your dining room to buyers during the summer time, if you have a patio set take the time to arrange it on the patio, spruce it up with new cushions or an umbrella.  Show buyers that they will have the space and area to entertain in your yard.  If your patio is smaller they do sell small bistro sets that you can purchase, these are great for condo's and townhouses ! 

• Outdoor lighting is becoming a very popular trend, it really does make the yard look very inviting and adds some ambiance.   You can pick up sets of 4 from your local home improvement store for under $40, and they are solar so they require no wiring and generally last 3 years before they need new batteries. 

Water Works

• Water your lawn regularly !!  I can't tell you how many homes during the summer months including mine, get those large patches of brown straw like grass.  A brown lawn is never appealing, this is a big part of curb appeal be sure you invest in good sprinklers if you do not have the luxury of in ground sprinklers.  

• Time your sprinklers for times when buyers will not be walking around your yard. I know that the best time to water the lawn for most people is the middle of the day, but take the time to perhaps either run them in the early morning hours or later in the evening.  I am a big fan of strappy sandals and I can't help but not want to walk on a wet lawn, many women will understand this and you want the buyers to spend time in your home taking it in, not avoiding parts of it.  

• If you have a pool be sure to open it up, make sure your water is clear most buyers will assume if your pool is closed that something is not working properly.  You want to showcase this kind of amenity, if you have decking or fencing around it be sure you make sure that it is in the best shape possible a simple power washing, or fresh coat of stain can go a long way.  

Comfortable & Cool 

• Don't skimp out on the air conditioning this time of year, if you have air conditioners turn them on ! Now you don't want to freeze your buyers out but keeping it at a school 68 degrees allows buyers to be comfortable walking around your home.  I can't tell you how quickly a showing will end if a home is hot and stuffy on a summer day, no matter how great the home is no one wants to be in a sauna. 

• Now I do tell most of my homeowners to leave during showings of their home, many buyers no matter how nice the homeowner, still feel as if they are intruding.  What you can do is in a small bowl put some ice and a few bottles of water, it is a nice gesture that will often allow buyers to relax, cool off and really take in your home rather than rush through it.   

Clean Up & Organize 

• This is the simplest thing to do, and surprisingly very important to buyers. Outdoor areas are very important to buyers but where they are going to store all the things they don't want to leave out in the weather is also important.  If you have a shed or a garage with an entrance/exit into the backyard take the time to clean them out and organize. 

• Make sure any chemicals you have (Ex: Pool chemicals, pesticides, gas containers)  are locked up, many buyers will have their children with them since there is no more school, and camps usually let out early.  

These are just a few of the tips for the summer selling season, and there are additional tips that were covered in the Spring Season blog. If you are looking for suggestions on what you could do to spruce up your yard I am always more happy to help.  You can email me pictures of your "problem areas" and I will make some simple/inexpensive suggestions that may help.  

Listing Your Home, What You Should Know !

This week I am going to write about something I don't talk about very often which is sellers who are new to the process of selling their home.  Now some of you might be thinking this doesn't apply to you but it just might so I have compiled a quick list of sellers that is a sign you should take the time to read this blog:

• You purchased your first home from a For Sale By Owner 
• You have not sold a home in the last 5 + years 
• You inherited a property or are an Executor of an estate 

One of the most important steps to selling your home is the paperwork, not only signing it but reading it and understanding it! I can't tell you how many homeowners who have not sold a home recently are very surprised by the amount of paperwork that now goes along with listing your home. 

NYS Agency Disclosure 

New York State requires that anyone who is buying/selling a home fills out the agency disclosure paper, it clearly defines who it is that the Realtor is working for.  Obviously you will sign that the agent will be working for you, but NYS has changed with the times and they now address Dual Agency before it exists.  

Dual Agency is when your agent works for both you as the seller, but also works for the buyer.  This can sometimes cause a conflict of interest, if the deal requires negotiating it can blur the lines of who your Realtor must disclose what to.  It is my recommendation that when it comes time for you to sign this piece of paper that you require if Dual Agency exists that it is Dual Agency with a designated sales person.  What this means is if a buyer walks into your home and wants to negotiate a deal that your Realtor will have an agent from their office work for this buyer rather than representing both sides of the deal.  

Multiple Listing Service Contract

This is a very important contract for you to read most Realtors will tell you it is standard and direct you straight to the bottom to sign.  They are correct when they tell you it is a standard form, but you should be reading it because this is the detailed description that will be on not only on MLS but all of the additional websites that your home will be listed on.   

You want to check certain things in particular: 

1. Taxes are correct (Ex: If your taxes are not correct you may end up with a buyer who is unable to purchase because they were mis-informed, remember pre-approvals do include the yearly taxes)
2. Make sure the number and descriptions of rooms are correct (Ex: If your kitchen is an eat in kitchen, you must make sure it is accurately inputted. These are things buyers will be placing in their search criteria and you wouldn't want a oversight to cause potential buyers to not see your home.  
3. Be sure your floor plan is accurately described (Ex: If you have an entry hall, or a laundry room you want buyers to know that because these might be important to them)
4. Utilities are described completely (Ex: Some people will have a preference when it comes to these things, again you never want to misrepresent your home, even a simple mistake can turn off a buyer) 
5. This last one may upset some Realtors, but the 2nd page of your MLS Listing agreement is where it shows what the commission will be, and where it will be going.  Remember there are 2 sides to every deal if your agent has told you that they will be taking a 6% listing because they split it equally with the buyers broker make sure that it is written that way in your contract.  

Exclusive Listing 

This is something that you may or may not see, if you are listing your home on Multiple Listing Service you should not be signing this paper unless there is a beginning and an end date filled out.  I will sometimes hold a listing as an exclusive until I have the pictures uploaded, & the virtual tour online but when I do I always write that the end date is at the homeowners request.  You might wonder why I do this, and it is just the way I run my business I want to make sure that my listing is up to not only my standard but to my sellers as well.  Once the homeowner sees the listing and approves it we than release the listing onto MLS for it's big debut !! 

Property Condition Disclosure 

The property condition disclosure is pretty much self-explanatory, it is a semi-large packet that details the history of the property.   Most Realtors, and your Real Estate Attorney will recommend that you do not fill this out. Instead you at closing you provide the buyer with the  $500 opt out credit.  The reason we recommend you do this is to simply protect yourself from future liability, even the most knowledgeable homeowner can be unaware of hidden issues in their home.  

Lead Based Paint 

If your home was built prior to 1978 than you are required to fill this out, and your Realtor is required to give the buyers a informative booklet about Lead Based Paint.  This is a common form that you, the buyers, and all Realtors involved will need to sign and is required.  If you are not sure what year your home was built it is always better to fill one out to be on the safe side.  

Seller Services Guarantee 

Unfortunately not all companies offer this, but if you are going to list your home I would recommend not signing with a company that does not provide you with one.  This is your guarantee that the Realtor will provide you with all the services he/she agreed to do in order to get your home sold.  It also gives you the ability to walk away from the contract with them if they are not providing all the services, I can't tell you how many unhappy expired clients I come across because the Realtor did not do what they had assured the client they would do, always remember that you have your guarantee and if your Realtor isn't doing the job perhaps they need to be reminded of that guarantee.  

Now, I have to take a moment to remind you that in order for you to be able to hold your Realtor accountable for the work that they are supposed to be doing, you must also do your part.  Mis-communication about the marketing plan for your home, can often cause a strained business relationship between Realtor and homeowner so you want to go over the details prior to signing anything.   

Coldwell Banker Residential Brokerage does have some additional paperwork that your average Brokerage does not have.  The reason is very simple, we are not your average company we offer additional services to our sellers that not only get their home sold but to make it a easy and enjoyable experience.

Affiliated Business Agreement

If you are one of my frequent readers than you have heard me talk about all of the additional services we are affiliated with.  For today I will not be going into the description of them, but I will link the appropriate information so you can look at the ones you may not be aware of.  Our affiliated business agreement, is to let you know the different companies and services we offer but we as agents do not profit from our buyers or sellers using them.  The reason each of these are so important to our company as a whole is the difference it makes for our clients.  

Coldwell Banker Mortgage Company

Coldwell Banker Home Warranty

Coldwell Banker Title Services & Insurance

Coldwell Banker Concierge Services

You will also receive a copy of your Comparative Market Analysis, be sure you keep this in your file for future reference.  Also make sure you keep full copies of everything that you signed, as well as additional paperwork you may sign during the time your home is listed.  Coldwell Banker Residential Brokerage, does have a system set up on a secured server that will store copies of all the paperwork you will accumulate during the transaction.  This is a great tool for someone who is on the road for work,  lives out of state, or just prefers keeping documents stored online rather than filed away.  


I hope everyone finds this blog helpful, if you have any additional questions please always feel free to comment and I will respond to your question as quickly as possible ! 

What Do You Offer For That House !

So you have found that house you know what kind of sale it is,  and you know what kind of bidding style will help you get your offer accepted quickly .  The biggest decision is deciding
WHAT DO YOU OFFER FOR THAT HOUSE!

Let me start off by saying it is YOUR choice what you offer, but you want to put in a strong offer, it requires research and analysis by your Realtor. This is why you must always work with a buyers broker, this is where you believing in there abilites and trust is important. 

A home is not always worth what it is listed for, but on the other hand if the listing Realtor is a reputable agent than the list price will normally be accurate to what the neighborhood and the home is worth.   A low offer is not always the way to go, make sure your offer is fair!

In some towns, there are certain areas that only span a few block that the prices go up higher than other homes within the 1 mile radius that you would normally pull the comps for.  When this is the situation you need your Realtor to explain exactly what it is, sometimes it is simply that the area is more desirable, other times it is school district, or distance to certain amenities a town or village can offer. 

The lack of comps can sometimes cause confusion for the buyer because now you need to do quite a bit of math to add and subtract for the difference, because the comps will not match perfectly to the home they are comparing it to. 

When pulling these comps your agent will try to get it as close to a match as possible but you will still need to tweak these comps accordingly.  Here are some key points to remember when your agent is going over these with you. 

NEW VS UPDATED

NEW appliances have never been used, this means normally you will have the paperwork for the warranties, and they have been put in within 6 months of the home being listed.   

UPDATED appliances have been used by the current homeowner or tenant, these updates have been done usually within 5 - 8 years of the home being put on the market.  So that updated kitchen could already be 5 years old. 

Because of this even when a bank comes in, they will always add value to homes that are new/recently remodeled.  Because of the changes in energy efficiency from the type of insulation that is used to compared to previous years, appliances, and building material these homes have a higher value than a home that has just been updated over the years. 

For a home that is able to boast that it has been completely remodeled, with everything new can add value of anywhere from 8% - 10% compared to other homes that are simply updated.  This is something very important to keep in mind when you are comparing a remodeled home to comps that are not.  As a homeowner I agree that these homes are very much worth the extra money that you pay to own one, your value will rise much quicker, and your out of pocket costs to move in and maintain your home will be less than the average home-owner. 

MAIN RD VS BUSY RESIDENTIAL NEIGHBORHOOD

This is normally quite the debate, I could name many roads that I would consider main roads in a town but when a bank appraiser comes in will not agree, and therefore they will make no price adjustment. 

Location is the one thing you can not change about a home.  You must decide as a home-buyer if this location is right for you or not. 

Keep in mind that when you are putting in an offer, you can reduce your offer if you feel the home is over-priced based on the homes location, but be reasonable when you make this deduction.  This is a time when trusting your Realtor and seeing the comparison is very important, ecspecially if you are not from that specific area. 

Let me also say this, if a location does not work for you for any reason you should never feel pressured to still buy it from your Realtor, they should offer to show you homes in the same area away from your objection area.  Some examples of this can be homes that have busier traffic patterns, sumps, or simply the privacy aspect to your neighbors. 

This will be your home and you will be the one living there for the next 15 years not your Realtor. 

WHAT IS THE BASEMENT REALLY WORTH ?

To me personally they are priceless, to a bank appraiser they don't add any huge value because there are many variables that decide the value for you.   

Let's say someone has a fully finished basement, with no CO, well unfortunately it is worth nothing, because it is not legal. 

For an average size home, with a finished basement with proper permits, the value is suprisingly low. 

If your looking in an area that does not have basements you can not reduce the price of the home because of it lacking a basement, because all of the comps do not have them either.   

This is often a surprise to those who are looking to live closer to the water, most homes will only have crawl-spaces not basements, and there is no reduction that would be considered reasonable. 

THE MAN THAT WAS GIVEN A HOUSE NOT JUST A ROOM   

The garage typically you will have atleast 1 in some cases 2, and in the rare occassion 3 or more. 

When this happens I call it "The man that was given a house", and I unfortuntaly have to break the news to them that yes I personally appreciate their 5 car garage, painted floors, and custom shelving, but that means nothing to the bank and doesn't add anymore value than a nicely maintained 2 car garage. 

A garage that is over the top is not neccessarily considered a "value" when it is is extremely large, but it is considered a selling "feature" because this isn't something that the average buyer is looking for, but some will appreciate and want. 

Things like numbers of bedrooms, bathrooms, kitchens, living rooms, are what add that value to a home. 

WHAT IS A FEATURE WORTH ?

Unfortunately I wish I could put a value on what a feature is worth, but it is practically impossible.  Every feature will have its pros and cons to an individual buyer.   Some features will be worth alot to a buyer, and others will be a drawback. 

My best advice to home-owners is keep in line with your neighborhood when it comes to features.   Do not go overboard because you can not gurantee you can re-coup the investment you made adding features, but you can be sure that your home has simliar characteristics as your competition does, so that buyers will be comparing apples to apples so to speak.   

If all the homes in your neighborhood have beautiful landscaping in the front, than I would suggest small upgrades to be sure you have similiar curb appeal.  If most homes have peeled back their carpeting to expose the hardwood floors beneath, when you put your home on the market either A- Remove the carpeting B- Make sure your agent expresses that their are hardwoods underneath the carpeting. 

For many home-owners their features are not added initially to keep up with the neighborhood, but because they were personal wants and needs for the individual.  If you choose to upgrade your home extensively more so than your neighborhood calls for,  I advise you to stay as conservative as possible because it could be helpful or hurtful in a  home that has been updated, and is not able to be categorized as new. 

 WHAT'S A FEATURE ? WHAT'S A VALUE ?

Features

• Pools, Heated Pools, Sauna's, Hot Tubs  
• 3 Car or more garage
• In Ground Sprinklers
• Brick Pavers
• Outdoor Lighting
• Solar Panels
• Elaborate Fencing, Gardens

Value

• New Renovations & New Construction  
• LEGAL Add Ons (Ex-Basement,Extentsions, Dormers)
• Waterfront/Waterview/Private Beach
• Bedrooms/Bathrooms
• Living Space
• Property Size

Tips To Finding Your Perfect Home!

In the passed few months we have seen flocks of first time home buyers looking for their first home, and this can be a very exciting process but for some it proves to be stressful, and more daunting than they thought it would be.   With so many houses to choose from sometimes you may have a harder time finding a home than one may think.  I have met with buyers who tell me that they have looked at over 100 homes, and still have not found "the one"! Now the process of finding your perfect home is not as easy as TLC makes it seem, I have never seen someone look at only 3 homes, and immediately pick one of those three as their choice! That being said there is a happy medium that should make your home buying process as enjoyable and stress free as possible, so here are just a few tips! 

1. Buyers Broker 

Now I have spoken many times about why you should hire yourself a Buyers Broker, for the legal reasons but that is not the only reason.  

You of course want someone to guide you as far as a potential homes price, but more you need someone on your side to do the legwork of finding that perfect home for you.  The Realtor is your first phase of filtering homes that are not going to meet your needs & wants! Your Realtor will not waste your time by taking you to homes that are not going to work for you! 

Your Realtor will also to be able to tell you if finding you that perfect home is possible, and make sure that your expectations are realistic.   We will look to find you a deal but we are not magicians we can not get you your dream house for free! We are also not mind readers, if you hate ranches and you don't tell us we will continue showing you ranches until you speak up! 

2. Get Your Price Right 

I can not stress this enough, no matter where you are in the process of home buying go and get yourself a pre-approval! 

Why? Because unless you hit lotto the price range where you are pre-approved is not going to significantly change ! There is nothing worse meeting with a buyer without one, who discovers after they have fallen in love with a home that they can't afford the home because of an issue of price and/or taxes.  On the other hand, I've also had buyers pleasantly surprised that they could afford more than they thought they could.  

The price range of the homes you are viewing is important, you don't want to look at something very high over your budget because than the homes in your budget will never measure up!   

3. Your Wants VS Your Needs 

Even in a buyers market with tons of homes on the market, you may not be able to get that "perfect home" with everything you want in it.  

I understand that you may want that Jacuzzi Tub, In-ground Pool, or Chef's Kitchen BUT that does not mean your perfect home will have all of those things.  

What you need?

How many bedrooms, baths, garage, storage ?  These are the things that you can not live without! 

Think towards the future when you are deciding on this if you don't have any kids but plan on living in this house for quite a few years you want to make sure that you will have room to grow in this new home.  

What would you like to have? 

The home you end up buying may not have everything that was on your list, but it should have some! This is where you want to be realistic, but if you always wanted a fireplace in your first home this is the list you should be putting it on.  

Decide the things that you do NOT want! 

I do not mean things like you don't want a pink bathroom that is something you can change! The "Don't Want List" should be things about a home that would be things you could never change about the house.  This should be a very very short list, since most things in a home can be changed.  

4. Get Organized 

The evenings of many buyers are filled with searching MLS for new homes to the market, and than the weekend  is usually spent attending every open house possible.  You need to be sure that you have some way to be able to track and organize all these homes that you are searching thru! 

Speak to your Realtor, and be sure to ask them for a Listingbook Account! 

It is a completely interactive website that will show you new listings via your morning email.  It will allow you to also block homes that you no longer want to see, or track homes that you want to keep an eye on for price changes.   You can leave notes for your Realtor for times that you may not be able to reach them on the phone, and they can respond to you on the website as well.  

It gives you an area to put in your specifics that I mentioned earlier - "Must Have", "Like To Have", and "Don't Want".  You will than be able to see "perfect matches" and "close matches".  The best part is this information is never lost, and you will not have to start a new search everyday looking thru homes that you have already seen trying to find the 1 new one that come on the market.  

5. When You Find "The One" - GRAB IT! 

I can't not stress this enough if you find the perfect home, you will know it! 

Don't drive yourself crazy wondering if another house is going to come on the market that "might" be better, because you "might" not find another perfect house! 

I hope these tips will help ease some of the stress for the home buyers that are planning on beginning their search for the "perfect home"!

My goal for all my buyers is to turn their dreams, into an address! 

How To Make Sure Your Home Sells At The Right Price !

COLDWELL BANKER® SHOWS YOU HOW TO MAKE SURE THE YOUR HOME SELLS AT THE RIGHT PRICE

Establishing a reasonable and profitable listing price for a home is perhaps the biggest challenge for every home seller. Before coming to a final figure, many sellers ask themselves: "That home down the block went for a lot; can I just price my home in the same ballpark?" "Can I jack the price up in a hot market?" These and many other factors must be considered before settling on a listing price. The professionals at Coldwell Banker Residential Homes recommend taking the following steps before setting an asking figure.

         

Choose the Right Sales Associate
While many people use a friend or relative's referral to select a sales associate, it is smart to interview many prospective agents. Invite several sales associates to show their listings presentations. Pay attention to how they plan to market the home, and find out the reach of their company's Web site. Also, make certain they plan to list the home on the multiple listing service (MLS) and inquire about how broad their real estate contact network is.

 

Do The Homework.
Ask a real estate sales associate for a written comparative market analysis (CMA). This will provide a list of recent sales prices of similar homes in the area (with comparable numbers of bedrooms, baths, square footage and lot size), the asking prices of homes currently for sale nearby and other important information. Then a sales associate will provide a professional estimation of a legitimate selling price.

Take the Emotion Out of It
While the seller likely has great affection for the home, the sales associate will not set the price based on the seller's emotion. Instead, he or she will evaluate the location, condition and size of the home. A house in a secluded, exclusive area may appeal to some, while others will want to be closer to schools, shopping and health care facilities. What is the physical condition of the home? Is it a fixer-upper? Does it make a good first impression (the ever important curb appeal)? Will it appeal to a growing family, or is it better suited to empty nesters?

Determine If It Is a Buyers/Sellers Market
Home inventory, mortgage interest rates and the economy play a role in determining whether the buyer or seller has a negotiating advantage. Interest rates remain at historically low levels even as the economy shows signs of improving, putting buyers in a good position to shoulder "good" debt of homeownership.

     

Do the Math
Do not forget to figure in closing costs, legal fees and other selling expenses when determining the selling price. The sales associate should be able to provide cost estimates, and negotiate with a potential buyer to ensure a good sale price.

                                                           
Give It the Once Over
There is one more step to ensure that the house sells for your price, or more. Do as much as possible to improve the home's appearance: touch up the paint, fix leaks, seal any cracks, clean up the clutter, and eliminate pet odors. The house has only one chance to make a first impression.

How Long Should I List My Home FOr ?

How Long of a Listing Should Your Agent Expect to Take?

As you will see the way to determine how long to list your home for is according to the market.  So really although it is up to you to choose, you should be sure you are basing your decision on solid facts! In today's market it takes more than listing your home on MLS get it to the closing table.  You need an agent that is actively marketing your home in all venues internet presence, direct mail and open houses are just some of what needs to be done.  For today's market you should be listing your home with an agent for atleast 180 days, with the option to be released if they are not doing all that they agreed to do to market your home. 
Coldwell Banker Residential Brokerage does offer you this gurantee, if we are not doing everything we agreed to do, we will release you from the contract with us at anytime!

Reasons for a 30-Day Listing

• If your market is steaming hot and homes are flying into pending status within days, your agent might be agreeable to a 30-day listing.
• This way, if every other home on your street is selling within three weeks and yours is still sitting without an offer on day 29, you can easily get rid of your agent and hire somebody else.
• Before you refuse to relist with your agent, though, first look at the price. If your price is too high, no agent is going to sell it.

Reasons for a 90-Day Listing

• In normal markets, 90-day listings are more common.
• During the first 30 days, you should get a lot of showings if you are priced right.
• Ask your agent for buyer feedback and follow up on suggestions to improve the condition of your home and / or price.

Reasons for a 180-Day Listing

• If the average DOM exceeds two months, you're probably trying to sell in a buyer's market and will need a longer listing term.
• If you go into contract on a 90-day listing, your listing might expire while in escrow. In that event, your agent may require that you extend the listing, so it makes more sense to start out with a 180-day listing.
• Ask your agent when you initially sign the six-month listing if the agent will give you a personal guarantee that you can cancel at the end of 90 days if you are unhappy. If the agent won't give you that guarantee, then list with an agent who has more confidence to make you that offer.

Reasons for a One-Year Listing

• If you live out in the boondocks where nothing ever sells under one year, then a 360-day listing might be the norm in your area.
• Unique properties, large parcels and expensive estates might take longer to sell because they may appeal to a limited number of buyers.
• Private islands and lavish vacation homes require a longer marketing time, and agents might not be willing to shell out the big marketing bucks for a short-term listing.

Open House Event Weekend !

This is just one example of what makes Coldwell Banker Residential Homes different from your ordinary brokerage.  We think outside of the box, and reach out to all buyers in new and creative ways!

This is a wondeful opporutnity for homeowners to take advantage of, now is the time to list your home, for the next 2-3 months their will still be serious buyers shopping around.  Someone who is still looking for their dream home, WILL make a purchase before the holidays get into full swing!

Things To Know When Your Buying A Short Sale

Buyers pursue short sales to get a good deal. So when you see a price listed for a home that you think is too low for the neighborhood, before you jump on that price like hot fudge on a sundae, ask your agent to call the listing agent to find out if the home is a short sale.

What is a Short Sale?

A short sale means the seller's lender is accepting a discounted payoff to release an existing mortgage. Just because a property is listed with short sale terms does not mean the lender will accept your offer, even if the seller accepts it.

Be aware that the seller need not be in default -- to have stopped making mortgage payments -- before a lender will consider a short sale. A lender may consider a short sale if the seller is current but the value has fallen. The seller may have over-encumbered, owe more than the home is worth, so a discounted price might bring the price in line with market value, not below it.



Check the Public Records

This is where if you are working with a buyers agent, their expertise will be vitale. 

Do your research before making an offer to purchase. Your agent can find out who is in title, whether a foreclosure notice has been filed and how much is owed to the lender(s). This is important because it will help you to determine how much to offer.

If there are two loans, you could have a problem. The first mortgage lender's position is protected by the second lender, unless the second lender does not want to foreclose. If a seller owes $160,000 on the first and $40,000 on the second, offering $160,000 leaves nothing for the second. The first will need to give something to the second to gain its cooperation.

Submit Documentation and Purchase Offer to Lender
Once the seller has accepted your offer, send it to the lender for approval. You do not have a deal until the lender accepts. Also, send the lender a copy of your earnest money deposit. Do not be astonished if the lender asks you to increase it.

In addition, the lender will want to see that you have your own loan available and you are preapproved. Send a preapproval letter to the lender. It will help if your agent sends a list of comparable sales that support the price you are offering to pay for the home.

Give the Short Sale Lender Time to Respond
Make your offer contingent upon the lender's acceptance. Give the lender a time frame in which to respond, after which, you will be free to cancel.

Some lenders submit short sales to committee, but most can make a decision within two to three months. Get a name and phone number for the appropriate contact at the lender. Don't send an offer blindly to a department.

Reserve the Right to Conduct Inspections
Generally, the lender will not pay for customary items that a seller would pay. These include home protection plans for the buyer, buyer credits of any kind and pest / termite inspections. A buyer will be asked to purchase the property "as is," which means no repairs.
It is extremely important that a buyer obtain a home inspection.

Are Full Service Real Estate Agents Worth The Money ?

Consumers are always looking for ways to save money, and paying real estate commissions can amount to tens of thousands these days. Not an insignificant sum to most people. Is it worth it to hire a full-service real estate brokerage over a discount service? Reasonable question. It's one I hear often. And the answer is it depends.  

Type of MarketplaceIf you're in a seller's market right now, homes are probably selling the minute they hit the multiple listing service. A one-eyed sheep with two paws tied behind her back could plop a home into MLS and get an offer. Will it be the highest price you could get?
Buyer's markets exist when inventory exceeds the supply of buyers. In these markets, some homes aren't selling at all. This is where expertise and extra work pays off. Listings that sell at top price are typically those exposed to the most buyers, which are priced well, marketed well and show well. 
MLS and the Internet
I cringe when I see new listings hit MLS without a photograph because I know that agents and buyers are passing them over without a second thought. Many multiple listing services accept 8 to 12 photographs nowadays. For that reason, many full-service agents hire professional photographers and shoot double the photos required.                      * The pros spend considerable time sorting through photos to select those with the most light, the best angles, sharpest contrast & color.
                    * Photos are cropped and resized to accentuate positive attributes.
                    * Each photograph is entered into MLS with a full-length enticing description.

When I see a photograph taken by the multiple listing service instead of a pro or the agent, I also see a lazy real estate agent who doesn't care enough or isn't getting paid enough to properly market her client's property.  
Signage
Lots of mom 'n' pop operations and discount brokerages don't spend money on professional signs because they don't believe in it or they can't afford it. Good signage is free advertising. Many full-service firms will advertise:
                    * Main office phone number
                    * Agent's personal cell phone or voice mail number
                    * Web site for more information
                     * Virtual tour links

Marketing Materials
Full-service companies tend to project quality, and that means four-color flyers and four-color direct mail pieces. The days of hiring neighborhood kids to toss photocopies on neighbors' front steps are gone. Full-service marketing is first class.  
Open Houses

Not all homes are right for an open house, but those that are require finesse. This means working the buyers who come through by pointing out impressive features of the home without making the buyer feel oppressed or hounded, and that in itself is an art. It requires the service of an experienced sales person. Many discount brokers refuse to hold homes open.
Full-service agents counsel sellers. They find out what made the seller decide to buy the home and how that moment happened. Then, they employ that knowledge at open houses. For example, suppose a seller said that moment came when she first stood gazing out at the pool. When she turned to her husband and gasped, "I can't believe we can afford to buy this home." Good sales people at an Open would ask buyers to stand in that same spot by the pool. Then, they'd share the seller's first experience verbatim.  

Negotiation
Real estate is an extremely competitive business, and there are many agents fighting for the same listings. A full-service agent who wins the listing is probably a good negotiator, a person you want on your side during offer negotiations. Think about it. Agents who can persuade you to pay what they feel is reasonable, will probably persuade a buyer to pay your price. Ultimately, that means more money for you.
Final Sales Price

Sometimes full-service agents lose listings because the seller was promised a higher price based on hot air and a lower commission. It's these listings that often show up in MLS a month later with reduced prices. The amount of the price reductions, not surprisingly, tend to exceed the difference in commissions between the dualing agencies! In these scenarios, sellers received fewer services and ended up losing money on the sale as well.
If you can't decide between an agent who charges 1 or 2 percent less than another, think about how you would feel if you had to reduce your sales price, say five percent, to get the house sold. Ask the agents to show you their last 24 months of price reductions and compare them.

How Much Do Agents Make?
Agents are paid by brokers. Brokers retain a portion, sometimes 50%, and pay the balance to the agent. From that, the agent pays her overhead and taxes, which can easily amount to 50% of the net. A listing agent's true salary ranges from 20% to 30% of one-half the commission. Full-service agents typically spend more on overhead than their competitors; by refusing to compromise service, they tend to charge more.